Press kit

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About the show

Short (elevator)

Why Not Now? is a weekly interview podcast about reinvention, hosted by Chloe Everton and Emma Elston MBE. Every week we meet inspiring people who chose action over waiting. Stories of courage, reinvention, and the moment everything changed.

Long

No permission. No perfect moment. Just one question... Why Not Now? is a weekly interview podcast about reinvention, hosted by Chloe Everton and Emma Elston MBE. Every week they meet inspiring people who chose action over waiting: they started businesses, changed careers, rebuilt their health, found new purpose, crossed oceans, started again, or simply did the one thing they'd spent years telling themselves they couldn't. Real conversations: funny when life is funny, emotional when it needs to be, always honest. Because this is more than a podcast. It's the start of a movement.

Host biographies

Chloe Everton

Broadcaster. Newsreader. Sales dynamo. Interviewer. Professional asker of the question you’re thinking… but haven’t said out loud.

Mum to two brilliant boys. Proud member of the LGBTQ+ community.

After more than 20 years in live television, Chloe has learnt that the best stories live beyond the headlines. With a natural ability to put people at ease, she gets beneath the surface to uncover the moments that changed everything.

She knows a great story when she hears one.

More importantly, she knows how to help people tell it.

Emma Elston MBE

Emma has spent a lifetime proving that success doesn’t have a look, an age or a rulebook.

An entrepreneur, investor and business leader, Emma has spent over 30 years in business, building companies, backing founders and championing people brave enough to start.

Named Business Woman of the Year in 2012 and awarded an MBE for Services to Manufacturing in 2015, she’s never believed you need permission, the perfect plan or the “right” background to build something extraordinary.

Curious by nature and always ready for the next challenge, Emma believes it’s never too early or too late to reinvent yourself.

Through Why Not Now?, she wants to inspire more people to stop waiting, back themselves, and ask one simple question:

Why not now?

Press contact

Interviews, comment, appearances: hello@whynotnowpod.com